OWEN & FRED

Product Copy & Brand Strategy

While working for Owen & Fred I helped create the brand tone and product copy for the men's accessories line. Working for a small start up puts you at the helm of many duties which also included product photography, newsletter building, social management, and product development. 

Owen & Fred products are currently sold in over 250 retail stores and has opened up a flagship store in NoHo, New York. 

KAUFMANN MERCANTILE

Design & Food Writer

I had the honor to include my musings and instructions to making the perfect cup of coffee in their book How To Split Wood, Shuck And Oyster, And Master Other Simple Pleasures released by Princeton Architectural Press.

Their blog Field Notes is a destination for learning about artists, designers, food, environment, and more. I wrote profiles on some of the past centuries greatest designers including Enzo Mari, Ettore Sottsass, and Carl Auböck. 

THE WILD MAGAZINE

Art & Design Writer

The WILD Magazine mainly focuses on art , culture, and fashion. As a digital writer, I interviewed several artists, designers, and radio DJs for the magazine. 

BERGHOFF BEER

Product Copy & Content Creation

After the re-launch of Berghoff Beer, I ha the opportunity to write the copy for their website including product descriptions, blog content, and the history of the company. 

MERCURY INSURANCE

Website Copy & Blog Content

When Mercury Insurance updated their website in 2013, I helped build out each page, making the types of insurance as understandable to an average consumed as possible. With that, I also helped build and added to the Mercury Insurance Blog.