WRITING
COPYWRITING
I have extensive experience helping build websites for companies ranging from food to fashion to health.
OWEN & FRED
Product Copy & Brand Strategy
While working for Owen & Fred I helped create the brand tone and product copy for the men's accessories line. Working for a small start up puts you at the helm of many duties which also included product photography, newsletter building, social management, and product development.
Owen & Fred products are currently sold in over 250 retail stores and has opened up a flagship store in NoHo, New York.
BERGHOFF BEER
Product Copy & Content Creation
After the re-launch of Berghoff Beer, I had the opportunity to write the copy for their website including product descriptions, blog content, and the history of the company.
Though a beer drinker, I was not initially educated in the history and process of that tasty drink. It took time to develop an understanding to easily communicate the inner-workings of a brewery.
MERCURY INSURANCE
Website Copy & Blog Content
When Mercury Insurance updated their website in 2013, I helped build out each page, making the types of insurance as understandable to an average consumed as possible. With that, I also helped build and added to the Mercury Insurance Blog.
SEO & CONTENT BUILDING
Helping build content for websites to produce better SEO within their market.
WATER TOWER DENTAL
Blog & Content Writer
To help build Water Tower Dental's SEO and become a prominent source of knowledge for dentistry in Chicago, I helped build a blog with over 100 articles written over the course of two years. Here are a few examples:
The Signs and Cures for Gum Disease
7 of the Worst Foods For Your Teeth
MERCURY INSURANCE
Blog & Content Writer
As part of Mercury Insurance's complete site restructure, I helped build a new blog with content from questions received by customers along with helpful suggestions that are common insurance issues. Here are a few examples:
10 Tips for Driving in the Rain
First Time Drivers Need to About Driving in Snow
What to Expect When You File an Insurance Claim
BERGHOFF BEER
Blog & Content Writer
Along with a full website launch, I helped contribute weekly articles to build Berghoff Beer's credibility within the beer world and to help answer questions about their specific brews. Here are a few article examples:
Five Beers to Keep You Warm Through the Winter
What Makes a Seasonal Beer and Why?
What Does the Color of Your Beer Bottle Mean?
ARTICLE WRITING
Often I have the pleasure of writing about some of my true passions: coffee, art & design, and comedy.
KAUFMANN MERCANTILE
Design & Food Writer
I had the honor to include my musings and instructions to making the perfect cup of coffee in their book How To Split Wood, Shuck And Oyster, And Master Other Simple Pleasures released by Princeton Architectural Press.
Their blog Field Notes is a destination for learning about artists, designers, food, environment, and more. I wrote profiles on some of the past centuries greatest designers including Enzo Mari, Ettore Sottsass, and Carl Auböck.
An Interview with Katsuyuki Tanaka of Bear Pond
Profile on Designer Ettore Sottsass
THE WILD MAGAZINE
Art & Design Writer
The WILD Magazine mainly focuses on art , culture, and fashion. As a digital writer, I interviewed several artists, designers, and radio DJs for the magazine.
One On One With TriBeca Gallerist Patrick Parrish
Discover Underground Streams @ Aaron Bondaroff’s Know Wave Radio
GROUND FLOOR COMEDY
Comedy Writing
As creative director of Ground Floor Comedy, I also contributed many of the articles to the website. These are light-hearted and experimental comedy articles that are often written in a surrealist prose.