groundfloor

 

GROUND FLOOR COMEDY

A division of Consumed Media and CPXi, our mission was to allow up-and-coming comedians the chance to create  content without restriction. 

 
 
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CONTENT

Content focused on comedians with unique voices that could take advantage of our production and writing staff.  Many of New York's funniest performers are stranger than we realize. I wanted to give them the freedom to create work that felt completely in their voice, without the restriction of advertisers. This included video, articles, drawings, and songs. I was honored to work with comedians including Ana Fabrega, Wes Haney, Carmen Christopher, Mary Houlihan, Gary Richardson and many more. 

 
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SOCIAL

I focused primarily on Facebook and Instagram for brand building. Each month, new artists were asked to take residence including Gaurab Thakali, Lynnea Holland-Weiss, Hannah Wnorowski, and Lorelei Ramirez to help show our commitment to supporting artists. 

There was a large focus on growing our audiences organically to keep our target market in line with the content we created, rather than changing course due to faulty promo. This allowed me to make decisions based on aesthetic vs. analytics.  

 
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ACCOMPLISHMENTS

From the start, Ground Floor had a consistent growth rate. Without paid promo, our following was solely based on word-of-mouth and social shares. Through that, we accomplished an average reach of 100,000 per video published on Facebook while our following recently surpassed 5,000 likes. 

 

This week's Sex Talk Q&A includes new sex positions and a deeper look into how to use a condom. Special guest Frankie Nuniez! SUBSCRIBE FOR MORE GROUND FLOOR: http://bit.ly/GroundFloorSubscribe Written by Carmen Christopher and Anthony Oberbeck Directed by Thomas Fricilone CONNECT WITH GROUND FLOOR Facebook: http://bit.ly/1VE2N0l Instagram: http://bit.ly/1SN04yd Twitter: http://bit.ly/1pKmANA Hey guy.

SEX TALK

Director / Editor

Stats: 7k+ views on Facebook

Improv-based comedy series where hosts Frankie Nuniez (Carmen Christopher) and Frankie Nuniez (Anthony Oberbeck) discuss sex, rap, and why they don't use toilet paper. It was my job to shoot and direct roughly 2 hours of footage and edit down to 3 to 5 minutes. 

Sex Talk Episode 2 / Sex Talk Episode 3

Loud chewing is the #1 pet peeve. We all find it annoying. Want to know how to stop it? Being polite won't work. Manners won't help. This will. More funny videos: http://www.farcereport.com/category/video/ Featuring: Amanda Xeller Abby Salzberg What's one of the biggest pet peeves you have? I bet we can guess.

HOW TO DEAL WITH LOUD CHEWERS

Writer / Producer

Stats: 23m+ views on Facebook, 75k+ views on YouTube

Help conceptualize, write, and cast a series of videos describing many people's pet peeves and how to deal with them. 

How to Deal with Slow Walkers / How to Deal with PDA

Say goodbye to global warming and pollution! With the help of corporations, we can save the environment! At least the good stuff. SUBSCRIBE FOR MORE GROUND FLOOR: http://bit.ly/1SO5aqY Written by Andrew Tisher Directed by Thomas Fricilone CONNECT WITH GROUND FLOOR Facebook: http://bit.ly/1VE2N0l Instagram: http://bit.ly/1SN04yd Twitter: http://bit.ly/1pKmANA I'll admit it, I was never a fan of the environment.

THEN THAT NEWS

Director / Editor

Stats: 5k views total on Facebook

An educational comedy series written by Andrew Tisher parodying Now This News by trying to promote the wasteful acts of Big Business. I helped conceptualize, shoot, direct, and edit. 

Episode 2 / Episode 3

See More at Ground Floor Comedy